A company should offer a good product, great customer service, exceptional after-sales service and options to attract customers. But even with all of this, is the deciding factor when purchasing a product all about convenience?
We may know what product we want, if not, we will look at various options. It is great when the salesperson we communicate with is knowledgeable and helpful. It’s also a plus if there’s a warranty on the product and the assurance that having the product maintained and repaired can be done when needed. But suppose we get all of this at the store, we have our much needed product in hand and look up only to face a meandering line. Just think of the angst you experience at Thanksgiving and Christmas when you’re faced with those lines. It can also be like this if the store or product is popular. (Remember Tickle Me Elmo some years ago? Or have you ever attempted to purchase the latest iPhone on its release date? ). Would facing this, ultimately change your decision about getting the product? For some people, it wouldn’t.
I think for me it would. I have three children, two under the age of four and my time is literally never my own. There are so many options and alternatives now that a long line is definitely a deterrent for me. It is even more infuriating when there are several check-out counters but there are only one or two being manned. I often wonder why businesses do this when they can choose the alternative of providing a self-service method such as an interactive kiosk. Think of how much easier flying is when you check-in beforehand or you avoid the lines by going straight to the check-in kiosk.
Some may argue that it may seem impersonal and limit a company’s ability to create a lasting relationship with a customer. Could it also be a missed sales opportunity to promote the benefits of additional products at the check-out line? A case to go with your phone? Or a scarf on sale that would go brilliantly with your outfit?”
I beg to differ. There have been so many times when things are just so busy the salesperson forgets to even try to sell a pack of gum, far less for anything else. Besides which, I would always return to a store that considers my time, and makes my shopping experience easier. On that account, being less harassed by the sales experience, I would even take the time to answer a quick survey at the kiosk, or entertain add-ons to my purchase if offered as part of the self-service check-out process. Which by the way, the computer will never forget to ask.
Interactive kiosks are the machinery of choice when it comes to giving the public as many options as possible when conducting transactions. We used to be limited to Automatic Teller Machines (ATMs), but now self-service kiosks are everywhere, from banks to supermarkets, to every type of retail location where transactions take place.
Companies can choose this as an option to give their customers a higher level of service and watch customer loyalty increase along with their customer base. These days, the more convenience a company offers, the higher the degree of customer satisfaction they’ll enjoy. Depending on your industry, you can choose outdoor models, freestanding, desktop or wall-mounted self-service kiosks that offer superior convenience and serve a variety of needs.
Consumers have become comfortable with less contact with customer service representatives, and more contact with self-service options when transacting business. From banking transactions, to other types of payments, and even ticketing for concerts and airfare, consumers are more than willing to engage technology as long as it is user-friendly. The more technology companies embrace the happier they’ll make their customers, increasing loyalty and their bottom line. Offering the utmost in convenience wherever possible is the key to the future of commerce.
It’s important for companies to choose the right kiosk provider that can understand their needs, not to mention service and support for the unit. A company with experience, that will ensure that every element of programming and maintenance will be taken care of with the utmost care and precision, as well as ease-of-use for both customers and employees. A kiosk provider should offer custom solutions with both hardware and software to ensure smooth operation at all times.
Slabb, Inc. can provide these services and so much more. Click here for more information on how they can help you increase sales.