Monthly Archives: March 2015

Self-Service Kiosk Solutions for Micro Markets

Just yesterday we shared an article via Twitter from businessinsider.com – An engineer solved the most annoying problem with ordering lunch at work. It’s an amusing article because of the seemingly inane problem the engineer sought to solve – making the lunchtime delivery process more efficient. The article was referring to lunch orders being placed and the time it would take the person at the front desk to find out who placed the order. Well, I guess when you think about it, it probably wasn’t as amusing or frivolous to the person at the front desk.

 
Especially when you consider that the company received between 50 to 75 lunch deliveries every day, which would entail front desk staff sending out company-wide emails to find out who placed the order. According to an employee at the company, “Stopping everything you’re doing to respond to an email notification takes more time and mental energy than most people think, and when the email has nothing to do with you it’s a waste of precious time.” This employee, Travis Kaufman created an app that allows employees who ordered lunch for delivery to subscribe to lunch alerts, eliminating the need to send emails to the entire organization.

 
Voila! Problem solved. Even the company’s co-founder and CEO was pleased, “Overall, it’s a way for us to maintain productivity and help our employees work efficiently”.

 
I think this is something that all companies hope to achieve – greater productivity and efficiency. This company found the answer in an app. But what if the need to order lunch or leave the building to go out to eat was completely eliminated? Wouldn’t that significantly increase productivity levels? Companies that incorporate micro markets as part of the office lunch/break rooms have definitely found this to be the case.

 

 

An Avanti Markets micro market

An Avanti Markets micro market

Over the years, we have worked with many micro market solution providers, by providing easy-to-use, self-service kiosk options for their operators. The design of the kiosk is similar to those found in other industries, but they must also have the following components:

 

 

 

 

 

 

 

 

 

A self-service kiosk at a micro market

The kiosk can be customized to accept various payment options

• Cash acceptors , debit and credit card readers to facilitate various payment options including cash (bills and/or coins), credit and debit cards
• Card dispensers and issuers that can provide company-sponsored membership cards. These are usually used as loyalty cards where employees can accumulate points and is an incentive for them to make healthy choices
• Low end thermal printer to provide receipts to users

 

 

Some optional components can also be used to provide added services including:

 

 

 

 

Loyalty programs can be incorporated at the micro market

Loyalty programs can be incorporated at the micro market

• A Keyboard and trackball – kiosks can be a great tool for administering surveys or providing general information
• A secondary overhead monitor can be used for advertisements, marketing, or for user instructions.
• Scanner – for coupons or promotions

 

 

 

 

 

 

 

 

Micro market kiosks should also be durable and vandal resistant, especially if placed in a high traffic area, and with over 2500 kiosks in the field, we use the feedback we receive to provide the most suitable options for our clients. Our kiosk options include the X6 or C7E kiosk and our recently introduced executive countertop kiosk model, the X2S.

 

 

Our X6 Kiosk model customized for a micro market client

Our X6 Kiosk model customized for a micro market client

The SlabbKiosks X6 Model
This model is ideal for high traffic locations due to its rugged, vandal-resistant, stainless steel enclosure. There are various size options for the standard LCD screen – 19″, 22″, 26″ or 32″ LCD (vertical or horizontal), with or without a touch screen. Protective glass can also be used if a client forgoes the touch screen option.

 
An additional overhead screen, as mentioned before, can be used to provide company updates, nutritional benefits, instructions or any other relevant information.
The X6 model is fully customizable, with a variety of options to suit the needs of any organization or business.

 

 

 

 

Slabb's C7E Kiosk

Slabb’s C7E Kiosk

The SlabbKiosks C7E Model
The C7E kiosk is simple and functional yet rugged, making it perfect for a micro market location. Made with stainless steel, it is vandal-resistant and can easily be used in high traffic locations. There are two screen options for this model – 19″ or 22″ LCD, with or without touch screen. As part of our lower cost kiosk line it is also an affordable option for micro market operators.

 
This model can also be customized to suit the needs of any business.

 

 

 

 

 

 

The X2S Executive Countertop Kiosk

The X2S Executive Countertop Kiosk

The SlabbKiosks X2S Model
This kiosk is a great, cost effective alternative for locations with fewer users or floor space limitations. Due to its size, this kiosk model gives operators the option of using it as a second payment station at a high volume location or as a standalone with some additional features at smaller locations.

 
The X2S comes with a 15” LCD with Sound Acoustic Wave (SAW) touchscreen, a bill acceptor, swipe card reader, barcode scanner, stereo speakers and an active cooling system, with optional components available including a DVR and webcam, headphones and microphone.

 

 

 

 

 

Micro markets have definitely become an option that more employers are considering. A direct result of implementing a micro market is a reduction in employee down time as the hassle and time wasted getting lunch out of the office is eliminated. It is one of the numerous benefits of having a micro market location. Learn about some of the additional benefits. 

Business Owners Continue to Benefit from Self-Service Kiosks

Self-service kiosks provide many benefits to businesses

Self-service kiosks provide many benefits to businesses

Last year we ended with a blog entry on the benefits of self-service kiosks, especially during the holiday rush (The Joy of Self-service Kiosks and Holiday Shopping). The article focused mainly on the benefits to customers, which should be the goal of any business – providing an enhanced service experience for their customers. However, on the ‘flip side’, self-service check out kiosks also have many benefits to business owners. We thought we would explore some of them in today’s blog.

 
Increased Customer Loyalty
Customers enjoy having a convenient, hassle-free shopping experience. This is even more crucial now with the advent of the various forms of technology that involve interactive self-service functions. Many shoppers are extremely familiar with these, to the point of expecting it as the norm for their shopping experience. Customers who value these services are more likely to shop at businesses that provide them with the convenience they seek, including self-service check out.

 

Knowledge is Power
Kiosks not only provide a straightforward checkout option, but they also provide a great opportunity for businesses to collect data on their customers. This can take the form of short surveys upon checkout or transaction statistics that provide purchase history for customers. This information can allow businesses to better forecast sales and create a more effective marketing plan by providing offers and incentives for particular products during a specific season or shopping period. Once permission is sought, the data can also be used to do further marketing to specific customers via emails or mail outs.
The kiosks can also be used to update customers on new merchandise, prices or general company information.

 

Cart abandonment isn’t only an e-commerce problem
We’ve heard about e-commerce sites having to deal with ‘cart abandonment’ – a situation where a potential buyer places items in their online shopping cart, but never proceeds to check out. The same can happen in a store, and many times the reason may be simply avoiding the hassle of long lines. A kiosk is a great start in preventing this, as they allowing customers to purchase their items in a more efficient way.

 

An additional advertising opportunity
What business does not appreciate any additional opportunity to advertise? Businesses can physically showcase their brand by using company colors and strategically placing their company logo on the kiosk unit, as well as have short ads playing via an overhead screen or on the kiosk’s main screen when not in use. It’s a great way to highlight the company’s products and services or provide company updates.

 

Simple implementation
Most importantly, kiosks are simple to implement, are cost effective and have low transaction fees. Kiosk management is also very straightforward and data can be accessed from any computer through an administrative portal.

 

Increased Return on Investment (ROI)
Kiosks eliminate the need to have a manned station, thereby reducing labor costs as well as overheads. Business owners can also increase their returns by providing additional services via the kiosk including online gift registries, loyalty card programs and an avenue to provide customer feedback or apply for vacant positions.

 

An article in businessbee.com highlighted the pros and cons of self-service checkout kiosks. In the article they cited statistics from Self Service World, which stated that “27,000 self-checkout terminals were shipped to businesses around the world in 2012. This growth is projected to steadily rise and 60,000 terminals will be shipped in 2018. Consequently, more businesses are choosing to integrate this system.”
This is no surprise, as over the years, more businesses have enjoyed and continue to appreciate the benefits of implementing self-service check out kiosks, while their customers benefit from the greatly improved service experience that they provide.